Apologies for being MIA on the blog for a while. I’ve been really busy in the studio lately, which has left little time to jot my thoughts here. If and when I finally have time to share my artistic exploits, I will gladly fill you in. But until then, I did want to write something quick, because the Converse shoe company (perhaps you’ve heard of them?) has just been killing it recently. Back in the summer of 2008, this little sneaker company (owned by NIKE, the not so little shoe company) produced a song featuring Pharrell, Santigold, and Julian Casablancas of the Strokes. It was like a mini We Are the World for hipsters and sneaker-philes. Needless to say, I loved it.
I assumed it was a one off thing, though, and went back to listening to songs that weren’t made by footwear companies. But then this week happened.
Friend of the blog and renowned Boston street artist Caleb Neelon recently did this Converse sponsored mural project in Allston (the beer/college/young people/throw up part of town, for those who don’t know) and they made a pretty fucking cool video about it. Caleb has long been a great proponent of finding funding for your art outside the normal places us artists look for bucks. The fact that Converse was willing to pony up some dollars (I presume – I don’t really know the specifics) for a public mural, rather than just paying lip service to the idea, impresses me greatly. Could you make the argument that it’s really just a billboard for Converse? I guess. But thye could’ve hired some faceless firm to put up a giant ad of some dude with chiseled cheekbones wearing All Stars. But they didn’t. They went out and got Caleb. Which is a whole hell of a lot cooler, in my book.
Goofing around in the Converse video library led me to their series Rubber Tracks, featuring interviews and performances with under the radar bands, filmed at this year’s SXSW and other venues. That’s how I found the above video for the band Camden, from Boston. Wait, I’m from Boston. And I like these guys. Like, a lot. Maybe I’ll go see them on May 17th when they play Radio in Somerville’s Union Square, which is like a mile from my house. Bonus points for you, Converse. Kudos to you too, internet, for finding me a band I like that plays down the street from me, as opposed to, like, Finland or Zimbabwe.
Lastly, through more handy youtube links, I found a brand new Converse sponsored trio. A few months ago, they released a tune by Andre 3000, James Murphy of LCD Soundsystem, and the Gorillaz. Which I should have loved, since those guys are all awesome, but for some reason it just didn’t do much for me. But this song, with Kimbra, A-Trak, and the dude from Foster the People? Now we’re talking. No offense meant to Caleb Neelon, the band Camden, or A-Trak and the Foster guy, but if there’s anybody who’s getting me to buy Converse in bulk, it’s Kimbra. I have a long and well documented love affair for all things Antipodean (she’s from New Zealand). My wife loves to remind me that I once bought an album by Natalie Imbruglia just because she was cute and Australian. You know what? I stand by that decision. It probably doesn’t even crack the top 5 most embarrassing albums I’ve ever bought. So there.
Now you might not know Kimbra by name, but you’ve probably heard her helping out on that surprisingly ubiquitous song by Gotye. Which will almost definitely go down as one of the strangest songs to top the charts this decade. Frankly, I don’t love it, but it’s increased her visibility enough that her album will get released in the US in May. My first knowledge of her was singing vocals for Miami Horror (ignore the name – they’re Australian) on their song “I Look to You.” When I checked out the video, I was sold. I mean, tell me this doesn’t make you want to eat mushrooms and run through the forest with, like, wood nymphs and shit (that only later, and sober, you realize were actually poison oak vines)?
Yeah, me too. OK, maybe the New Zealand cute factor gets turned up a bit high sometimes. But that is something I can definitely live with. And I hope the Converse song and the Gotye backup lead to good things for Kimbra. Lords knows she deserves it more than most anything else happening on the radio right now (looking at you, Ke$ha).
And good for you, Converse, for sponsoring interesting stuff and good local art and music. I mean, maybe they’re selling shoes based on some kind of coolness cache without really paying the artists. I don’t know. I hope that’s not the case. But even if it is, at least they’re saying that art and music are important. And not just the big budget kind, but the smaller, local kind that you might not know about but that lives in your neighborhoods. For a largish corporation to take that approach, that’s something I admire. Now go buy some custom Chuck Taylors.







































































































































